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Day-to-Day Now!

The rarebrainX1 online program will teach you how to design your business to prosper with or without you.

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Is This You?

If so, we can help.

We’re RareBrain Institute and The Truth Is…

Entrepreneurship can be rough. Long work hours, high stress and uncertainty about the future is often difficult to endure.

Many business owners discover they’ve given years to building a company—and in
return are enslaved to a company that often can’t run without them and is neither as transferable or salable as they need.

Entrepreneurs turn to rarebrain when the stress and endless work of running a business has overwhelmed every aspect of daily life.

What If This Was You?

Good news: it could be!

And it all starts with dismantling detrimental misconceptions that keep you trapped in the daily grind with no end in sight.

Our training program will show you how to win back your freedom by building a scalable company that isn’t built around you.

Even better?

You can live the life you want and benefit everyone in the company.

✓ Better Systems
Get your business out of everyone’s head with fully documented systems in every aspect of your company.

✓ Happier Team
Get your entire company on the same page with processes that are aligned and understood by everyone.

✓ Scalable Growth
Make it easier to grow with scalable systems that keep pace with your company growth.

✓ Higher Valuation
Build a more valuable and salable business with higher efficiency, productivity and performance.

Everybody wins.

And now, for the first time after 20+ years in the field, we’re revealing our battle-tested strategies to help you build a more valuable company that doesn’t depend on you.

We’d Like To Introduce You To:

The rarebrainX1 Program

The rarebrain program is a six month self-paced online learning program designed to teach business owners how to lay the foundation needed to make their business more systems-reliant, rather than owner dependent.

Program Facts At A Glance

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Here's what you'll learn in the rarebrainX1 program…

Start Digging Out of The Task Whirlpool
Masterclass 2: Escape the Daily Grind by creating the right foundation
Exhausted by stress and endless hours of work required to keep their business operating, business owners live in non-stop overwhelm . . This masterclass teaches owners how to create a foundation so they can break free and do more (or less) in their lives.

Learn to:
✓ The key activities needed to get you out of the day-to-day
✓ What steps you will need to start getting out of the task whirlpool
✓ The key variables needed to get a grip on your business
✓ Understand your value drivers
✓ Quantify your own impact

Clarify What You Want From Life
Masterclass 3 : Entrepreneur Clarity
A key element of creating a business that can scalable without its owners is the need for “clarity’, both personal and business. This masterclass provides business owners clarity around their personal needs and desires relative to the current state of their companies.

Learn to:
✓ Determine your personal purpose
✓ Clarify your life priorities
✓ What do you really want personally?
✓ Identify your financial needs Identify financial shortfalls
✓ Isolate the personal, financial, family and business variables material to your future plans

Clarify The Business
Masterclass 4: Organizational Clarity
Clarify what your business does and why. Define who the company serves and how, including key strategies and business drivers. Formulate your vision and strategy for the right path forward, as well as a plan to enable and manage change in your organization.

Learn to:
✓ Gauge the capacity of your business to deliver what you really want?
✓ How your products or services create value
✓ How your business model captures value
✓ Your strategies, value proposition, competitive advantage, strategic hurdles and opportunities
✓ How to breakdown your strategy into bite sized pieces for effective implementation

It's all about scale
Masterclass 5: Scale Thinking with Systems
View your company in a whole new way from the systems perspective, what we call systems thinking. Learn how systems thinking helps creates scale.

Learn to:
✓ Learn the 3 mental models that are essential to scalable growth
✓ Uncover the formula to keeping pace with your company’s growth
✓ How scalable companies get rid of systems blindness
✓ Understand the constraints to creating scale in your company
✓ Assess your own business model across various scale levers
✓ Understand the role of design thinking in scaling easier

Break Down Your Strategy Into Actionable Chunks
Masterclass 6: Performance Design
Design a framework that empowers and motivates employees to achieve desired results. You’ll learn to create a map that connects an employee’s job to clear goals, initiatives, actions, accountabilities and incentives.

Learn to:
✓ Cascade goals top down to all levels of your company
✓ Setup benchmarks, baselines and targets
✓ Manage exceptions and take corrective actions
✓ Measure performance against financial as well as non-financial targets using employee scorecards
✓ Design & connect incentive compensation to desired results

Create Your Master System
Masterclass 7: Organizational Design

Organizational design is critical to building an effective scalable company whose systems and process will keep pace with company growth while reducing owner-reliance. Yet few leaders devote focused attention to how this design is chosen, implemented and adjusted over time.

We’ll examine how to build a holistic framework that will directly impact the productivity and performance of nearly every aspect of your organization. Participants are introduced to our proprietary rarebrain operating system (rbOS) methodology which uses a human-centered approach to organizing your business, operations, finances and people.

Learn to:
✓ Organize your company in a human-centered way that improves performance
✓ Create a list of all system-related bottlenecks and gripes in your company
✓ Learn what goes into creating a master System of Systems (SOS) that allows you to document, store, organize, access, and frequently update your systems
✓ Identify what systems and subsystems are needed in your company

Organize Data and Files
Masterclass 8: Organizing Data, Documents, and Knowledge
Learn how to create, document, store, organize, secure, access, and update documents. Most organizations are flooded with documents – both physical and digital, and they’re constantly increasing. Having a robust document management system will help you improve productivity in your company and make rapid growth easier.

Learn to:

✓ Clarify your data capture strategy
✓ Determine data weaknesses
✓ Identify what data needs to be captured
✓ Design common standards and protocols
✓ Group folders for functional access
✓ Number files and documents for easy access

Map Your Company Workflows
Masterclass 9: Creating Efficient Workflows
Learn the benefits of implementing cross-functional workflows rather than relying on a functional silo-based organization. Company workflows are your customer interface.
Visualize and map your workflows so you peel away complexity and focus on the processes at the heart of your company. Workflows and departmental design done right improve cooperation and business performance while reducing isolationist tendencies between groups.

Learn To:

✓ Visualize your workflows so you can see the work streams at the heart of your company
✓ Map your workflows to reduce disconnects & bureaucracy between departments
✓ Identify opportunities for improvement and waste-reduction
✓ Design integrated departments, not silos with a customer-first approach
✓ Better manage the handoffs and improve accountability between departments

Automate Redundant Work
Masterclass 10: Leveraging Automations and Integrations
This masterclass explores various aspects of automating key functions and tasks in your company to reduce waste and increase speed and productivity. Redefine roles, functions and business processes while improving quality of life for employees.

Learn to:
✓ Understand the fundamentals of task automation
✓ Layout your task automation strategy
✓ Clarify which activities are suitable for automation
✓ How to automate information flow for timely decisions
✓ Boost productivity with the right integrations
✓ Reduce waste with the right task automation tools

Design Smarter Systems
Masterclass 11: Building Scalable Systems & Processes
Too often companies create processes people don’t use. We’ll focus on designing friendlier systems and processes using a human-centered approach. We’ll examine both components of a successful system or process; the How Component (as in, how to do something step by step) and the Human Component, which determines the usability of an individual system. Get it wrong—and your processes will create unnecessary growing pains and end up collecting dust.

Learn to:
✓ Identify what processes are needed in your master system How to document different types of processes
✓ Improve usability of your processes
✓ Create feedback loops to keep pace with growth
✓ Create, document, store, organize, secure, access and update documents more efficiently
✓ Learn about various technology platforms to document and house your systems

Map Out The Controls
Masterclass 12: Creating Scalable Controls
When systems and processes fall apart it results in undesired and expensive consequences. Learn to create intelligent controls and safeguards that reduce costly mistakes and unintended disruptions. We’ll include a top- down look at various types of controls needed across your organization.

Learn to:
✓ Understand the real purpose of control
✓ Understand the various ways companies can create and manage controls Identify the control your business must have in order to be scalable
✓ Map your existing controls to identify weaknesses
✓ Create your own company grid of controls

We have some pretty awesome
bonuses for you as well:

Visualize What Matters
Masterclass 13: Creating Proactive Visibility
Create real visibility into your company primarily around the flow of information through your organization, and how the data is disseminated and visualized. We’ll show you how to identify the metrics that matter, how to make them actionable drivers that impact behavior and lead to the results that you need. Particular emphasis is paid to creating information visualization for strategic and passive owners, pinpointing red flags quickly and taking quick corrective actions before further business or situational deterioration occurs.

Learn to:
✓ Visualize data so it is quickly digestible
✓ Identify critical success factors
✓ Identify the actual drivers behind the targets
✓ Differentiate between metrics and key performance indicators (KPIs)
Understand the importance of non-financial KPIs
✓ Establish exception reporting

Plan The Rollout
Masterclass 14: Successful Implementation
Implementing new systems and processes can positively or negatively impact a business. This masterclass explores how to make the change process in your company smooth and minimize disruptive elements. You will learn techniques to motivate people to embrace change and systems thinking so companywide systems can be developed and implemented successfully.

Learn to:
✓ How to account for the needs and expectations of customers, employees and stakeholders through needs mapping
✓ Prepare for a smoother rollout across the organization as new systems and processes are put in place
✓ Communicate clearly, recruit support and to lead through periods of upheaval
✓ Promote successful adoption of systems in your company and avoid the pitfalls of systems change—including disruption of daily routines, frustration and opposition that culminates in unhappy people
✓ How to test and refine your systems over time to ensure your systems keep pace with demands within the company, the marketplace and evolving customer needs

The rarebrainX1 program is for you if...

Here’s everything you’ll receive when you enroll in the rarebrainX1 program

plus these awesome bonuses!

Don’t Take Our Word For It…
We’ve Been In This Business for 20 Years

Invest in building a scalable business that doesn’t depend on you.

What’s it costing you to have life pass you by?

Spend your life living, starting today.

We’re handing you a step-by-step blueprint for building a more scalable and valuable business.

The content we teach in rarebrainX isn’t just academic theory with a few strategies and how-tos thrown in for good measure, it’s a culmination of 2 decades worth of working with successful companies with $1M-50M in revenues. You will be taught by veteran entrepreneurs field tested with proven success.

Ready to take your life back?

Secure your place in the program:

About rarebrain Institute

Build a thriving company that frees entrepreneurs, empowers teams and makes growth easier in any economic environment.

Benefit from the highest value no-nonsense learning, robust toolsets, seasoned coaches, vibrant community or join Co-Pods, our online masterminds for leadership teams.

rarebrain training, tactics and intellectual property is not academic theory, it is built for leaders from companies with $1M-50M in revenues, by veteran entrepreneurs and field tested with proven success.

Get Out of the Day-to-Day Now!